Revenue Needed for Your Profit Goal
Results
Visualization
How It Works
Profit equals revenue times the net margin minus fixed costs: Profit = Revenue x Margin% - Fixed. Solving for revenue gives Revenue = (Target Profit + Fixed Costs) / Margin%. The remaining revenue after profit and fixed costs is the variable cost (everything that scales with sales). The bar chart shows how the required revenue breaks into those three parts.
What Should You Do?
Revenue is the lever you control least; margin and fixed costs often matter more. A few points of margin improvement or trimming fixed overhead can cut the revenue you must hit. Model a range of margins, because small businesses rarely hold a steady margin every month.
Frequently Asked Questions
What net margin should I use?
It depends on your industry. Many small service businesses run 10-20% net; retailers often less. Use your trailing twelve-month actuals as a starting point.
What counts as fixed costs?
Rent, base salaries, software subscriptions, insurance, and anything you pay regardless of sales volume. Variable costs like materials scale with revenue.
Does this include taxes?
No. This is operating profit before tax. Your after-tax profit will be lower once income tax is applied.
Can I plan annually instead of monthly?
Yes. Enter annual figures for profit, fixed costs, and the margin stays the same; the result is annual revenue.