Flagship · Store Viability Suite

Store Health Check

Already open? Put in your real numbers and get the verdict: is the store actually sustainable, where the gap to break-even is, what revenue fixes it, how long your cash lasts — and which hidden costs are quietly draining profit. Print the report for your records or a lender.

This calculator provides estimates for educational use only. It is not tax, legal, or financial advice. Figures are based on current IRS rules — verify against IRS.gov or consult a licensed professional. See our full disclaimer.

Your Actual Numbers

Total sales from your last typical month.
Cost of goods sold as % of revenue (materials, wholesale, fulfillment).
Card / platform fee on gross sales.
Rent+NNN, wages+employer tax, utilities, insurance, software, marketing — everything except COGS and fees.
What you actually pay yourself. Include it.
Cash reserve available to cover a shortfall.

Health Check

Unsustainable at current revenue. You are losing $3,405/mo. You need $59,222 monthly revenue ($2,278/day) just to hit your profit target — or $50,761 to break even.
Monthly net profit / (loss)$-3,405
Net margin-7.6%
Break-even revenue$50,761
Gap to break-even$5,761 short
Daily revenue needed (break-even)$1,952
Revenue for profit target$59,222
Daily revenue for target$2,278
Cash runway at current run-rate7 mo

Benchmark Check

Fixed + owner cost as % of revenue66.7%

Fixed cost 50–70% of revenue is common but tight — protect your margin.

Net margin read: below 5% is thin; 5–15% is healthy; above 15% is strong.

* Arithmetic from your inputs only. No tax rates or time-sensitive constants are hard-coded. Benchmarks are general retail rules of thumb, not a guarantee. Not financial advice. Print this report for your records or a lender conversation.

Hidden-Cost Audit

Nine Line Items That Quietly Erode Store Profit

Run your actuals against this list. Most "profitable on paper" stores fail here.

Card & payment processing

1.5–3.5% of gross sales, every transaction. If your net margin is thin, this alone may be the difference.

Employer payroll tax

FICA 7.65% on top of wages, plus SUTA/FUTA/workers’ comp. Confirm it is inside your fixed cost number.

NNN lease load

Base rent + CAM + insurance + property tax. If "rent" in your books is only the base figure, you are understating occupancy.

Inventory shrinkage

~1–2% of inventory value monthly from theft, damage, spoilage. Often invisible until a stock count.

Owner’s own labor

If you do not pay yourself, the business is subsidizing you. A real wage is a cost the P&L must cover.

Sales tax float

Collected then remitted. Never spend it; a missed remittance creates penalties and a cash hole.

Permits & renewals

Annual license/permit renewals and fee increases quietly raise fixed cost year over year.

Platform / marketplace fees

8–15% if you sell via Etsy/Amazon/delivery apps — sits on top of card fees.

Build-out & equipment aging

Deferred maintenance and replacement eventually hit fixed cost. Plan a sinking reserve.

How It Works

What This Calculator Tells You

Your Real Net Margin

Revenue minus COGS, payment fees, and every fixed cost including your draw — the number that decides sustainability.

Break-Even Gap

Exactly how far your current revenue is from covering all costs, and the daily sales needed to get there.

Profit Reverse-Target

Enter the profit you want and see the revenue required at your real margin.

Cash Runway

How many months your cash lasts at the current run-rate — your survival window if things stay slow.

Two Markets, One Suite

Operating vs. Planning — Use Both

You already run a store → use this tool

A live health check on your actuals: sustainability verdict, gap, runway, hidden-cost audit.

Open Store Health Check

You are planning to open → use Startup Viability

Feasibility, startup capital, daily minimum revenue, and profit reverse-target before you commit.

Open Startup Viability
FAQ

Store Health Check FAQs

Compare your actual monthly net (revenue minus COGS, payment fees, and all fixed cost including your own draw) to zero. A positive number is profit; a thin margin under ~5% is fragile. This calculator shows your net, margin, and break-even gap in one view.

It is how much more (or less) revenue you need to cover all costs. If positive, you are below break-even and losing money at the current run-rate; if negative, you are already above it. We also show the daily revenue needed to reach it.

If you pay yourself, that is a real cost the business must cover to be truly sustainable. If you skip it, the P&L looks healthier than reality — and you are subsidizing the store with unpaid labor.

At your current net run-rate, how many months your cash on hand lasts if you keep losing money. Profitable stores self-fund; losing stores need a fix or fresh capital before the runway ends.

Usually hidden costs: card fees, employer payroll tax, NNN lease load, shrinkage, or spending collected sales tax. The hidden-cost audit below maps the usual suspects so you can find the leak.

Sources

Authoritative References

Estimates only. All figures come from your inputs; no tax rates or time-sensitive constants are hard-coded except clearly labeled defaults. Benchmarks are general retail rules of thumb. Educational information, not financial advice — confirm with a qualified accountant or lender.

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