Store Diagnosis · Sensitivity

Break-Even Sensitivity Calculator

A small price move often protects profit more than a volume fight. See your break-even in units and revenue — and test what a 10% price rise or 10% volume drop does to your monthly profit.

This calculator provides estimates for educational use only. It is not tax, legal, or financial advice. Figures are based on current IRS rules — verify against IRS.gov or consult a licensed professional. See our full disclaimer.

Unit Economics

Break-Even & Sensitivity

Contribution margin / unit$12
Contribution margin %60.0%
Break-even units / month1,000
Break-even revenue / month$20,000
Current monthly profit$6,000

What-If Scenarios

If price +10% (same volume)$9,000
If volume -10% (same price)$4,200

A 10% price rise usually beats a 10% volume drop — small price moves protect contribution margin far more than volume fights. Test your own scenarios.

* Break-even units = fixed ÷ contribution margin. Educational reference, not advice.

How It Works

What This Calculator Tells You

Break-Even Units & Revenue

Fixed cost ÷ contribution margin, in units and dollars.

Current Profit

Where you sit above or below break-even now.

What-If Scenarios

Price +10% vs volume -10% side by side.

The Price Lever

See why modest repricing usually wins.

Sources

Authoritative References

  • U.S. SBA — Break-Even Point — the break-even math extended to sensitivity.
  • Contribution-margin and pricing principles consistent with our COGS and prime-cost guides (retrieved 2026-08-13).

Estimates only. From your inputs; not financial advice.

FAQ

Break-Even FAQs

It shows how break-even (units and revenue) responds to changes in price, cost, and volume — and which lever protects profit most. Break-even units = fixed cost ÷ contribution margin per unit.

A 10% price rise flows straight to contribution margin, while a 10% volume drop cuts total contribution. For most small stores, a modest price increase protects profit more than fighting for more foot traffic.

Your contribution margin % is the inverse of COGS % — pair this with the food-cost, product-mix, and prime-cost tools to find the real lever.

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